Whether you are starting your own healthcare website or are looking to enhance an existing one, there are certain elements that you need to consider. These include making your site look human, creating a well-designed menu, and ensuring easy navigation.
Creating a well-structured and easy-to-navigate healthcare website design is essential. This will keep online visitors engaged and allow them to get what they need.
Similarly, the United Medical Centers’ website is both informative and intuitive. This site uses a map module to help users find their nearest health center. The site is also mobile-friendly, which is important for healthcare companies.
Another good feature is a utility menu that includes a Google Translate option. It is also a good idea to have a donation form hosted on the site. This will keep the user on the site, and it will also help maintain your brand’s trustworthiness.
Lastly, it is good practice to have graphics that match. You can make use of grid layouts or the Rule of Thirds to ensure that all your content is easily readable. You can also use a limited color palette, and a few icons to convey your message.
While many healthcare websites frontload their imagery, a great way to give the site a more authentic feel is to include your own photographs. These can be used to create tables, charts, or even a funky percentage.
Creating a well-designed menu on a healthcare website is an essential component of delivering a quality user experience. This is especially important for sites that offer multiple services. This allows users to quickly and easily navigate the site. It is also a way to ensure that a prospective patient has a clear view of what a health provider can offer them.
A good menu should include a variety of different pages that serve a variety of different purposes. It should include drop-downs for easy access to different types of information. Also, it should have a hierarchical structure so that the most important pages are at the top of the list.
It is also important to design the menu so that it highlights the most important pages on the site. It should have clear call-to-action buttons. This can help patients feel confident that they are making the right decision. It can also encourage existing patients to stay loyal to the practice.
A menu on a healthcare website should also have easy access to sub-navigation. It should allow users to filter by location, medical service, events, news, or other criteria. It should also be easy to find the nearest location. This will save users time and effort.
A well-designed menu can help create a powerful impression on a visitor’s mind. It can also enhance the user experience and boost the practice’s reputation. It is also a way to reduce errors.
Compliment the Web Content Accessibility Guidelines
Fortunately, the Web Content Accessibility Guidelines (WCAG) are here to help. If you’re building a website from scratch, or are revamping an existing one, you’ll want to take the time to do it right. A WCAG compliant site should be accessible to everyone, and that includes the visually impaired. With 12 million Americans living with some degree of visual impairment, the WCAG is more important than ever.
Specifically, the WCCAGs are based on a set of guidelines that cover color, fonts, and other aspects of the web. The good news is that it’s a relatively painless process to comply with. After all, most federal agencies and other large organizations are already well-versed in the nuances of HTML. Luckily, there’s a growing community of web designers and developers who are just as keen on ensuring that their wares adhere to WCAG v2.0.
The WCAG is not just about making your site more accessible, but also ensuring that the user experience is a positive one. In fact, many of the newest Web apps are designed from the ground up to be accessible to the widest range of users.
Despite this, many websites fail to incorporate even the simplest of features. For instance, a search engine results page could be redesigned to make sure that the results are read to the customer, instead of the other way around. This is particularly true of sites that provide information such as medical services. With this in mind, your team of developers should put some thought into a web app that is not only functional, but functionally useful.
Make your website look human
Whether you are building a healthcare website or enhancing an existing one, make sure to add elements to your design that portray a human touch. The ideal image is one that is engaging, and one that helps a prospective patient determine if your offerings are what they need.
Also, ensure that you have a clean and simple navigation menu. You can also include a patient portal or online scheduling. The patient portal will help a prospective patient find and schedule an appointment. In addition, the portal will provide helpful information about the resources available to them.
Including quizzes in your website is also an effective way to engage visitors. You can create quizzes that serve information directly to your customers. It is a cheap and easy way to make your website more interactive. You can even embed your quiz into a blog post or other content.
Finally, you can include a provider directory in your medical website. This will allow patients to filter through providers based on location, services, and areas of medicine. The information provided in this directory will be beneficial to patients, and will also lead to more conversions.
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